So it’s tough doing business right now. If you’re thinking of slashing your marketing budget, don’t be too hasty. Hugh Davidson, author of ‘Offensive Marketing’ says ‘Studies show that brands that maintain or increase marketing spend in a recession tend to do better than their rivals in the long run’. Indeed, when there is less business available does it really make sense to become quieter? No, you need to bang your drum harder and smarter. Lowering brand awareness makes it much harder to gain when your competitors have taken your place. So here are a few tips on cost effective, ‘smart’ marketing activities that could help see you through.
Lets say you write an article, like what I am doing right here. I want to gain traffic through the keyword “What is seo.” The more people read it, the more people “like” it, the more people give it a +1 and the longer people stay on this page the higher my page rank will be. The higher my page rank will be the more traffic it will generate. It’s a snowball effect. So if you really care about something and would like others to care about it as well make sure to share on Facebook or Twitter or the Google social thing(its like Google buzz but now it has circles).
As many of you might have already known, seo Elite is search engine optimization software. Many big guns are endorsing it. I thought I can’t go wrong with the experts’ recommendations. I bought the software hoping that it could help my website ranking. Sure I am a sucker for internet marketing product but I did spend fair amount of times using seo Elite in my SEO efforts, only to find that it is disappointing.
Give something back to your community (with gladness). Look for opportunities to help others who genuinely need help and avoid those who are only after your talents to exploit them. (Trust me, when your SEO talents and success stories increase, you’ll have strangers coming out of the woodwork to take you to dinner and pick your brain). Proceed with wisdom.
What do I need to do start marketing That’s easy. Start reading is the cheapest way to learn. Although PPC is easiest way and the fastest, it is also the most expensive. When I started I spent $ 8,000 one month because I didn’t know what I was doing, Ouch.
In designing a landing page, make sure that you’ve come direct to the point. If you’re selling that supplement, then it should be the only item in that page. The picture must be relevant and the text must be informative rather than persuading people to purchase it. Or if it’s a gadget, enumerate the specs and explain why your offer is the best deal compared to competition.
In other words, your customers are already typing specific keyword phrases into search boxes in order to find your services. They are already coming to your site but you’re not there! I left Dr Bob with several tools available to choose the best keywords for a Toronto dentist.