If you’re an Instagram user you’re probably finding that you’re either fed up with the lack of results or overwhelmed by the whole. If this is the case, then you’ll tell it straight: you’re probably wrong, and, even more importantly you could be not taking advantage of a huge opportunity. Instagram marketing isn’t just about using Instagram to share pictures now: it’s a new weapon in the fight against spam and other forms of spam. The brands that get the most of this medium are those that recognize the value of it.
When Instagram first launched, it was only used by a few tech-savvy people in San Francisco, where it was featured on the Foursquare website of Foursquare. Today, it has spread across the globe in a blaze of and is now one of the most popular social network websites (and perhaps, the most lucrative). Every brand on Instagram has a loyal following that likes their posts and share them to their friends. To keep track of their followers, brands must ensure that their pages are up-to-date with every new post and every image uploaded. They should do this not only to keep track of their audience, but also to ensure that their posts and images are spreading virally.
With a dedicated instagram business account companies have an opportunity to showcase their work. Marketing tips for brands inform us that the best things to do is post engaging content and the ability to keep users informed of the latest updates. In fact, the easiest and most effective marketing strategies we’ve heard are those that emphasize the importance of sharing images. If the photos are engaging enough and appropriate for large audiences, Instagram images can spread quickly. This fact has made it clear that businesses should make use of the Instagram business account for all marketing needs.
The social media app continues to be extremely popular, mostly due to its easy-to-use interface and appealing visual content. Many companies and brands are making the most of this opportunity to reach their audience. Many brands use Instagram to promote their products and services which is not a good idea due to two reasons. First, promotional content won’t appeal to users who already enjoy the company; secondly the users will be too busy to look at the products and services offered by the company.
Furthermore, promoting your business on Instagram doesn’t seem to make sense if you don’t employ analytics tools to track user activity. A Instagram marketing strategy that solely relies on images can be risky for business. Users tend to notice fake accounts and immediately delete them, thinking that a brand is lying to them. It is crucial to use analytics tools like Facebook Insights and Google Analytics in order to promote your brand on this social platform. By combing these two powerful analytics tools to gain insight into which instagram posts are the most popular with users and which ones draw the most attention from other users.
While Instagram allows users to post photos and comments however, not all content is accepted or promoted by the platform, which limits the audience you can reach. However, with analytics tools, such as Google Analytics and Facebook Insights you can determine which content is most appealing to users and which are less so. For instance, if advertisements are displayed on the side bar of photos that aren’t even related to the company’s brand, this is obviously an issue. Similarly, if users aren’t responding to ads in a particular location, or aren’t posting to the main feed, this should also be identified and resolved.
Instagram is a wonderful social media marketing platform. However, it does have limitations, but that shouldn’t stop businesses from making the most of it. It doesn’t matter how many users are engaging with your content – they will be automatically deleted after a certain period of time. It is better to concentrate on the pages that have the highest amount of engagement and then expand to other pages as required. This will increase your chances of getting more likes on each post and will result in more engagement overall. CTR (click through ratio).
If Instagram is successfully integrated in an ecommerce company’s marketing strategy, it can increase sales. Instagram lets users upload pictures and share them. This allows you to directly sell to your customers. A well-planned Instagram marketing campaign will boost your online visibility and build an audience which is more likely to buy from you in the future. It’s definitely worth considering for businesses that sell online however, it should be part of a bigger marketing strategy that incorporates other options for online marketing such as marketing via email and search engine optimization.
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