A blog is sometimes called web log or weblog. It is a type if online journal or diary, often including personal comments as well as web links and images. Many people keep a blog as a type of personal creative exercise, but you can easily use this popular online type of writing to market your business. Blogs are very popular right now and they can be a great and inexpensive way to contact more customers.
A lot of time when people take on too much work and are struggling to keep everything updated they take ideas from other people. There is nothing wrong with getting ideas and inspiration from other blogs as long as all content is original. Blog readers look forward to reading unique posts. If a blogger maintains multiple blogs that are all similar, they still need to make sure each of them has completely original posts. Plus, if one reader follows the multiple blogs and the blogs seem repetitive, the reader will end up choosing to only follow one of the blogs in the future. Readers do not respond well to information that is not original.
Oh, I’ve had a bunch of blogs cover my business, but I got no sales. Bloggers are just looking for free stuff anyway. Plus I can’t afford to send them samples or waste my time writing guest posts. Enough with these little guys, I’m ready for the big leagues.
At the end of the day, if I have a choice between commenting on a dofollow blog and a nofollow blog, I’ll opt for the dofollow (assuming all else is equal such as PR for the respective URLs).
Use links in your blogs. If you use a link in your post, add your primary keyword to the anchor text. You can also turn that the other way around. See if you can find a valuable link for your primary keyword and then link to it. Here’s why.
You are also required to think about other important tasks such as updating plugins for all of your web logs. Although it may be not a difficult task but having to do it for dozens of look at my link, one by one, is really a stressful toil. You may also have to deal with people who comment on your blog posts. In this case, before answering any comments, it is necessary for you to distinguish first which are the real ones and which are posted by spammers.
OHumanity. One of the things that blog readers are most interested to see is the face behind the company. Many blog readers like a company run by people who have similar concerns. Building humanity into your blog by detailing your company’s efforts to help the community, for example, is a great way to build credibility and customer loyalty.
Take as much care writing a pitch for a blogger as you do for a national magazine, TV show, or other outlet. Many bloggers don’t respond because they get blase pitches that treat them like the sewer rat of media. Not cool.