When it comes to pay per click advertising, social media (Facebook, Twitter, tumblr, Instagram, Pinterest, etc.) marketing, and other online ways to market and grow a business, many people throw up their hands in frustration. These terms don’t mean anything to me . . . it all seems so complicated how do I even know whether I’m getting any ROI?
This trend is also having an effect on the online behavioural pattern of the users. As my field of expertise is content so I will try to cover how one should cope up with this change. There are a few things which must be taken care of to negate the effect of impatient user behaviour.
For us it’s all about using all the marketing avenues available to us to promote our online activities and naturally social media plays a part in that and will grow substantially over the coming years. However a word of caution here don’t let the other more traditional methods slip, article marketing, blog and forum commenting etc are still vital – it’s all about doing little and often across as many promotional platforms as possible.
Keep in mind that when you are writing tags you need to recognise that Americans and English folks spell words differently. I don’t know why Americans do this but its weird for me and makes a game of Anglo-American scrabble an absolute nightmare! Colour to those in Britain is Color in the states. This is important.
When you are feeling uninspired do you reach to Flickr, weheartit and Pinterest for inspiration? I certainly do. Now…last week I was feeling very inspired by the colours and florals being used in wedding photography on sites such as once wed. The site I was searching on was My Pinterest profile.
You can also add a “Pin It” button to your website or blog like you would with Facebook or Twitter. That makes it easy for visitors to share your products or content with others.
Does the consultant charge by the hour? By the project? Do they require a retainer before providing services? Find out what the payment schedule is- monthly, quarterly, weekly? Do they charge late fees or interest on past-due payments? Do they offer referral incentives? Is there a minimum contract period?