When you start a backlink campaign, there are keywords you choose to use as anchor text for the links. These keywords will be the ones used to establish rank in the search engines. After a few weeks of work, how do you know if the current marketing choices are really working to better the search engine rank of your website?
This will all help to increase your page rank (PR). Find sites that are good quality i.e. they have a lot of good fresh content and aren’t just putting up loads of adverts, and make sure they aren’t your direct competitors.
Google Webmaster Tools is a very good tool to have. This tool provides you with all other information about your website such as crawl errors, http://keywordrankcheckertool.com/ (New) and many other statistics as well as where you can input your site map.
Within a short space of time you will dominate Google and all the other search engines for your select keywords. An important point to remember here is that most search engine traffic goes to the top five results on the first page of Google, in other words if you are not on the first page of Google, you will not get any search engine traffic. Choose your niche keywords carefully. It is better to be be on the top half of page one and collect 50% of the traffic for a Keyword Rank Checker Tool that only gets 1000 searches a month than to be on page 3 and collect 0% of the traffic for a search term that gets a million searches a month.
Important note about your keywords. Search engines evaluate keyword prominence, keyword weight, and keyword density when determining a site’s ranking. All three are calculated individually for the page, the title tag, the description tag, as well as other areas on a page. Keyword prominence means how close the keyword is to the beginning of your page. Keyword weight refers to how many times a particular keyword or phrase can be found on the page. Keyword density is the ratio of the keyword to the other words on the page. You do not want the keyword weight or density to be too high, as this can appear to the search engine as “keyword stuffing” and most search engines penalize sites that stuff their keywords.
Do a bit of research on internet and find some good keywords related to your business, use them on your site so search engines can crawl them and your website can be indexed with relevant content.
Let me begin by saying you should never plagiarize someone else’s hard work. That said, you can write about anything. Review a product, a webinar, a company, an mlm guru, a compensation plan, a marketing strategy, etc, etc. Go to forums specialized to your target niche and spot what questions they’re asking. Can you answer them? Write an article about it. Need inspiration? Go to websites like Digg, Ezine Articles or Better Networker. Have a different opinion to what you’re reading? Compose an article and give your view. Get the idea?
To get your content out to many sites, including social, blog, pod cast, along with article and video sites, use several media sharing companies. Keyword research becomes intuitive the more you do it. Keep working at it and educating yourself with advise from internet entrepreneurs. You must do it to get good results.