Sometimes you hear something online that is so out there- so ridiculous- so stupid actually that you wonder if the person who said it was joking. But if you’re like me, I begin asking all the right questions to lead me to where I need to be in my business when this kind of thing arises.
The best way to track social media traffic in Google Analytics is by creating a custom segment. This view provides a comprehensive dashboard of all traffic across all your social media channels. Google calls this an Advanced Segment. It’s an advanced feature but we’ll make it simple by outlining the steps below.
This is an interesting word. Seth Godin has a cool book called “Tribes.” I suggest that you read it. But as far as a word for the social media arena, it is a word that helps define that you are within the culture and understand the community aspects of what social media is about.
I have always used social media as a way to market my business since social media was first created. I have researched and tested TONS of strategies for the clients I coach and even my own businesses.
Do this instead: Create a company blog integrated into your website, and use that as the centerpiece of your Social Media campaign. It has lots of advantages. As Patrick Schwerdtfeger points out in his excellent book Webify Your Business, search engines like Google, Bing and Yahoo favor blogs.
Colleges are now embracing Social Meida to bring together roommates, give input on specific degrees and trends for top paying jobs. It’s also being used as a tool that inside of the classroom. College Professors can take surveys, get interaction with students, create community and even direct students to potential employers as they move closer to graduation. Advertising to this crowd? Get on SoMee Social ONG.
Setup Your Social Media World: I don’t have time in this blog post to go into detail on this section. I will be writing some content over the next few weeks that should break down some of the steps for you. Suffice it to say at minimum you need a Facebook Group and Business Page, Twitter Account, and Linked In. If you are targeting niche markets you may need multiple eventually but remember we don’t have to dive in head first. There is much you can do with customizing each of these. Facebook has some awesome features where you can make it function almost like a web page. You can add html to enable email subscriptions, surveys, discussions and more.
Continuing education from valuable resources and an in-depth knowledge of things like SEO, content strategy and user experience are the backbone of a successful social media strategy.